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John Funnell

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Social Schooling in the U.S.

It now makes sense to incorporate specialized social networking tools within the classroom

Today is a much more connected society and more and more schools are using online components to manage classes and work. Is now the time to capitalize on the popularity of social networking instead of fighting the inevitable?

A recent survey from the Pew Internet & American Life Project found that 73 percent of online teens use social-networking sites. They are regularly updating their Facebook and use social networking to keep up with the latest news from their peers. Currently most social networking activity takes place at home and not in the classroom but it seems a change is a coming and schools and colleges are hoping to incorporate social networking into lesson plans.

It now makes sense to incorporate specialized social networking tools within the classroom, enabling educationally relevant communication for all students. This is not for students to communicate with classmates but to communicate with other students from within the US and the rest of the world. In essence, creating a broader network where students can learn from each other.

"The Web 2.0 evolution has enabled educational institutions to connect in transparent and impactful ways, achieving a greater competitive edge. However not all institutions have taken the full advantage of this movement. While over half of students report using social networking tools for educational purposes, faculty are not exploiting these tools to connect with students, instead preferring traditional methods of communication." Next Generation Education Committee.

Web solution companies are now in the process of developing social networking tools for use in the classroom. The trend towards a more collaborative and open learning environment has been fueled by the explosive adoption of mobile devices among both students and the faculty. It has now made colleges and universities some of the most aggressive adopters of wireless technology. The aim of providing seamless and secure access to data to students is so they are able to share knowledge, manage content, build their social network and make better informed decisions while they are on campus or at school.

The committee will be made up of members from California State University, Richard Boes - SR Director IT Services, Columbia College, Kevin Palmer, CIO, Washington State University, Viji Murali - CIO and VP of Information Services and Deleware State University, William Brichta - CIO amoung others who will meet at the NG Education Summit in California, all ready to really capitalize on social media.

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John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.