"However beautiful the strategy, you should occasionally look at the results." -Churchill

John Funnell

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iStrategy 2010: Bridging the Gap in Social Media Marketing

Australia to invest US$10billion in a pan-Australian fibre-optic network

We all know that time is money and understand that Social Media Marketing is a real-time, targeted way of communicating with an engaged and active demographic, one that gives as much feedback to the company in question as it provides to the demographic. Hence its usefulness and transcendent ability.

Most companies, both on the business and consumer sides know and try to practice this, however success has not been equally quick for all enterprises. One of the reasons may be the lack of training within today's companies. The iStrategy Sydney conference, set to take place at the Sheraton Park Hotel on the 24th-25th November, packages this expertise in a way that all marketing and managerial professionals can utilize, no matter the company size, budget, or experience.

The news that Australia is to invest US$10billion in a pan-Australian fibre-optic network will transform its country socially and economically and will set an example for economies throughout Europe. The roll out of broadband across Australia will also open a world of Social Media Marketing yet untapped by the business community within the continent.

For a company, a single tweet, blog post or YouTube video can spread in a matter of hours, naturally finding its way into the attention of potential customers and clients. Even the most traditional CEOs are accepting the power of the tweet.

iStrategy Sydney 2010 is hosted by GDS International; the company has over 15 years in some of the largest international industries in the world, Oil and Gas, Pharmaceuticals, IT and Mining to name but a few. Their C-level business to business summits and clients have given them an innate understanding of how to translate and explain the future of social media in B2B and B2C to executives who know their companies should be aggressive, but do not know how to execute. iStrategy 2010 is bridging the gap the way so many other social media conferences either haven't, or haven't bothered to.

Already confirmed are representatives from Disney, HSBC, Pfizer, AMD and Coca-Cola eager to see the B2B and B2C capabilities of the right social media marketing package. They will be working with the leading social media experts from companies such as Adidas, Cisco, MTV, Allblacks.com, Commonwealth Bank and PepsiCo .

The success of these companies is obvious; their brands are synonymous within their relevant sectors; the Pepsi Refresh Project allowing the customer to interactively distribute profits, Evian's Roller Babies viral spread on YouTube and Cisco's winning the People's Choice award in the tech company's category for its myPlanNet campaign - a downloadable simulation game.

Despite the simplicity of a social idea, the impact is incomparable; creating brand awareness money can't buy. Their relationship with iStrategy Sydney 2010 means that the power of social media marketing is now available to all, from the minds of some of the sectors best innovators and architects.

For More Information contact visit http://www.istrategy2010.com/sydney/

More Stories By John Funnell

John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.