"However beautiful the strategy, you should occasionally look at the results." -Churchill

John Funnell

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Coca-Cola, Ogilvy, Unilever Unveil Their Online Strategy Secrets

Take advantage of the digital revolution

Coca-Cola, Ogilvy, Unilever. Besides their massive success and brand name recognition in their respective industries, these three companies have something else in common. They are forward thinking, forward working, and have taken advantage of the digital revolution as well as anyone else, from Telco start-ups to large Financial Service organizations.

The lessons described, learned, and abided by, when it comes to these three companies, are not those of secrecy. Social media, viral marketing, email marketing, vodcasts – these are all terms and techniques that are being employed and used by the most successful companies right now. Monetizing and turning a profit off of an online presence is daunting and uncharted territory for many an organization. But at iStrategy 2009, the trained tactics of these behemoths are on display for those with a savvy mind, and the want and will to drive their businesses forward.

A two-day program featuring workshops and speeches from leaders of not only Coca-Cola, Ogilvy, and Unilever, but also Monster, Dell, and 02 (among others) is a treat and a special insiders’ gathering to teach the lessons learned and implemented by these media and brand giants. The goal of the program – to come away with an understanding of how any organization, with a solid understanding, tactile approach, and aggressive strategy can create massive revenue streams, brand awareness, and ultimately, a large profit from online and digital media and plans.

The €1750 conference will take place on October 27th – 29th at the InterContinental Berlin. Program speakers and workshops leaders include:

Rikke Wivel, VP Global Advertising and Media for Monster; Michael Donnelly, Group Director for The Coca-Cola Company; Michael Buck, Global Head SMB Online for Dell; Sarah Evans, Head of Mobile Advertising for O2; and Thomas Marzano, Creative Director for Phillips among many others.

For more information - www.istrategy2009.com

More Stories By John Funnell

John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.