"However beautiful the strategy, you should occasionally look at the results." -Churchill

John Funnell

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Top Stories by John Funnell

Marketing and Sales on Ulitzer The economy is putting ever-increasing demands on marketers to make every euro count and demonstrate positive ROI. According to the "iStrategy" a leading program of Business, Marketing and Creative professionals (ran by GDS International), the demand to perform is driving marketers online. More than one-third of marketers attending the iStrategy program were surveyed and believed that interactive marketing ROI would be more profitable than traditional marketing-such as TV, radio and outdoor in 2010. In fact 27% of the marketers indicated they would shift Euro spend from traditional media into the digital space although 34% didn't know how to measure their online ROI. Max Ford iStrategy Director went on to explain "The problem with shifting funds to digital initiatives is that consumers are gravitating to areas where the metrics are s... (more)

CIO Africa Summit Called in Kenya

Africa is catching up and learning from the mistakes of the developing nations. With investment in Africa seeing significant growth throughout 2009 and it set to continue into 2010, an emergency meeting has been called between some of the leading CIOs on the continent to discuss planned Government Spending and investments into 2010. Run by GDS International the summit aptly named CIO Africa is being held in Nairobi, Kenya chaired by IT leaders such as Kevin Kinyanjui, CIO Kenya Airways, Benson Akpati, CIO Oceanic Bank, Suleiman Yusuf, CFO Intercontinental Bank and Dr Tony Githuku... (more)

The Trials and Tribulations of M&A

CEOs in Technology on Ulitzer Mergers & Aquisitions on Ulitzer With the recent announcement of the Merck & Co acquisition of Schering & Plough, Fred Hassan the former Chief Executive Officer has been speaking to Meettheboss.TV on the future of the pharmaceutical Industry, mergers, acquisitions and the resistance felt? Last year Fred over saw the $41.1 billion sale and predicts that more mergers and acquisitions should be expected throughout 2010.  Company investments are a necessity for the funding of key research and development projects.  “Innovation costs, but is the price too ... (more)

The Rise and Fall of Telecoms

The telecoms industry is once under attack from falling stocks with Verizon Communications and AT&T Inc both seeing drops of 1.5 percent. Is this a true reflection of how the industry is progressing? Despite low figures the latest Intel acquirement of McAfee adds a new dimension to the telecoms industry and smart phone security. It is also just the tip of what has been an investment iceberg for the month of August. The acquisition by Intel is a defining step in their quest to be the chip supplier for nearly every electronic device which connects with the internet. The deal final... (more)

Tun Dr. Mahathir Outlines How to be a Good Leader on MTB.TV

When Tun Dr. Mahathir took the reins of government in Malaysia in 1981, he was the first Prime Minister not to have been educated in Britain. Whether this played any part in his very unique leadership style is debatable, but one thing is indisputable: during his tenor as PM Tun Dr. Mahathir changed the global perception of Malaysia. Throughout his 22-year tenure in office, Tun Dr. Mahathir was credited with a number of key leadership decisions. He survived leadership contests, splits in UMNO, and challenges from the Islamic Party (PAS). Yet through his term as PM, the Barisan Na... (more)