In another exclusive interview for MeetTheBoss TV, Jeff Hayzlett CMO for
Kodak, shares his vision on the future of social media and how Kodak are
utilizing Facebook and Twitter as saleable technology resources.
Jeff Hayzlett is not like your regular Chief Marketing Officer. From creating
innovative marketing strategies to appearing on NBC’s hit television show,
Celebrity Apprentice, Hayzlett knows what it means to think outside the box.
He also recognizes the importance of social media and the very real power
that channels such as Facebook and Twitter can harness when it comes to
getting your message about a product across to consumers.
In short, says Hayzlett, social media is reversing marketing. Instead of
having to reach out to customers, customers are reaching in. And that’s
something that Hayzlett knows all about. As an avid user of the site – and
largely of... (more)
We cannot get away from the gulf disaster, the effects on the environment
have been catastrophic and now more than ever the need for a renewable future
The NGU LA committee which is comprised by was called to action to discuss
implementation strategies and renewable futures.
President Barrack Obama and President Felipe Calderon have agreed to seek
suspension on oil exploration near the western gap of the Gulf of Mexico. Now
more than ever we are in need of a future which relies on renewable energy
sources and not the fossil fuels of the past? The Gulf oil leak has had
You may already know, MTB was originally just for finance executives and
received fantastic exposure owing to the ‘credit crunch’ with substantial
backing from all the major financial institutions including the FT, CNN
Money, WSJ. MTB hit the broadsheets when usage went up 66% the morning before
Lehman Brothers collapsed. – MTB became an indicator of Financial news.
Now the site has expanded into other verticals and it has become the
executives ‘secret’ online community/business tool. A place that is 100%
business focused, with no salesman, Press or recruiters. ‘Social networking ... (more)
On a larger scale, investors are feeling the strain as their trust in banks
and other corporations continue to fade. Last year investors were forced to
‘help out' banks as the crisis widened, only to be let down by a series of
disappointing products companies claimed would create balance and make money.
Many feel that there have been too many broken promises, tax payers losing
their faith in an industry which was once thought of as ‘dependable.'
It comes as no surprise investors are looking elsewhere for advice. However
it seems that instead of choosing the standard face to face me... (more)
During the interview recorded earlier this year Hsieh divulges innovations he
has made to Zappos to grow the business from nearly no sales in 1999 to over
$1Billion in gross merchandise sales in 2008. Hseih states ‘The number one
driver of that growth has been through repeat customers and word of mouth.’
He also shares his secrets to improving company culture through recruitment
and to his Marketing Strategies. ‘Most of the money that we would of spent
on paid advertising we put into the customer experience......Any costs that
we put into investing in the customer experience ends... (more)